Creative Genius: Interviewing James Hilton of AKQA
Photo of James Hilton interview
Back when I attended every networking event I could find, I saw a talk by Ajaz Ahmed, one of the founders of media agency AKQA. AKQA is one of the most respected and successful agencies of the last decade, producing work for Nike that revolutionised how they engage with their fans, and integrating apps, digital and marketing in ground-breaking ways.
Fascinated by how they had driven innovation, I interviewed James Hilton, who was then the Chief Creative Officer of AKQA, and wrote this feature for Etihad Inflight magazine.
It's still one of my favourite interviews, and I learned plenty about Creative Leadership, Inspiration, and innovative thought. Check it out.