Like most young boys in the 1980s, I was fascinated by two things: dinosaurs and volcanoes. The vast power of a volcano, spilling forth red lava after a dramatic explosion, inspired excitement and fear.
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Simon Bright, of Captive Minds, identified the key spokespeople, and I used the prep time to chat to as many participants as possible, getting Vox-Pops and identifying strong characters.
Read MoreKT are enormously happy with the film: it is far easier to watch than anything they have produced before, making it much easier to share, and resulting in a much higher view-rate from clients. Commercially, it is producing great results too.
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